From the storied fairways of Sutton Coldfield, the Betfred British Masters adds depth to Nexo’s 2025 presence on the DP World Tour. Held from August 21 to 24 at The Belfry, one of the most historic courses in the United Kingdom, the tournament reflects a shared focus on mastery, long-term strategy, and the pursuit of excellence.
In July 2025, Nexo rewrote the norms of sports partnerships, becoming the first-ever digital assets company to sign a multi-year agreement with a major golf tour. As an Official Marketing Partner and the Official Digital Wealth Platform of the DP World Tour through 2027, Nexo is pioneering a new era at the intersection of sport and finance. The three-year pact includes Official Partner status for six flagship DP World Tour events during the 2025 season.