Nexo at the Betfred British Masters

The 2025 Betfred British Masters delivered four days of unforgettable golf on the Brabazon course — and Nexo was at the heart of the action, hosting clients for world-class hospitality, inside-the-ropes access, golf clinics, fine dining, and unique Fan Zone activations.

A week of thrills

The tournament saw Ryder Cup hopefuls battle for glory, with Alex Noren ultimately claiming his second British Masters title. Along the way, fans witnessed hole-in-ones, albatrosses, and bold drives on the iconic risk-and-reward 10th hole.

But the standout moment came from Marco Penge, who matched golfing history by tying the Brabazon course record with a spectacular round of 63.

The Nexo course record challenge

The Nexo Course Record Challenge was designed to reward players who push the game’s limits. The principle is clear: the bonus prize is awarded only when a course record is broken outright. If no new record is set during a tournament, the prize rolls over to the next event, with an additional $10,000 added to the pot. Since the Brabazon record still stands, the prize now climbs to $20,000 for the next player who breaks it. Once a new record is achieved, the pot resets.

This rolling mechanic reflects Nexo’s philosophy: rewarding true achievement, compounding opportunity, and driving progress forward. Just as our solutions allow clients to preserve their wealth while unlocking liquidity, the Challenge grows until someone reaches the breakthrough moment.

Beyond the fairways

For Nexo’s clients, the Betfred British Masters was an experience to remember. From Michelin-starred dining and spa treatments to cultural tours and exclusive player meet-and-greets, the event blended competition with connection in ways that inspire both on and off the course.

At Nexo, we believe in innovation that rewards excellence — in sport, in the world of digital assets, and in every experience we deliver.